PMF
Product-Market Fit
Strong evidence that a product satisfies meaningful demand in a reachable market.
Plain English
The right customers strongly want and keep using the product.
In context
Product-market fit appears through sustained demand retention willingness to pay and efficient growth rather than one metric alone.
Example
“Retention suggests we may be approaching PMF in this segment.”
When you'll hear this
- strategy review
- fundraising
- growth planning
Common misunderstanding
PMF is not a permanent milestone or a single survey score.
Also known as
product market fit
Commonly used by
Related terms
Updated: 2026-08-25
