Retention
The extent to which users continue returning to or receiving value from a product over time.
Plain English
Do people keep using the product after trying it?
In context
Retention is measured for cohorts over meaningful intervals and is a key signal of durable value.
Example
“Thirty-day retention improved after onboarding changes.”
When you'll hear this
- growth review
- product strategy
- PMF analysis
Common misunderstanding
Activity caused by forced use or contracts may not prove genuine product value.
Commonly used by
Related terms
Updated: 2026-08-25
