Activation
The point where a new user first experiences meaningful product value.
Plain English
The moment a new user gets the first real benefit.
In context
Activation is defined by product-specific behavior that predicts continued value rather than account creation alone.
Example
“Creating the first shared board is our activation event.”
When you'll hear this
- onboarding
- growth analysis
- product review
Common misunderstanding
Signing up is not activation unless registration itself delivers the core value.
Commonly used by
Related terms
Updated: 2026-08-25
