Traction
Evidence that a product or business is gaining meaningful adoption demand or momentum.
Plain English
Signs that real customers want and use what you offer.
In context
Traction can include growth retention revenue engagement partnerships or other stage-appropriate evidence.
Example
“Paid retention is stronger traction than waitlist signups.”
When you'll hear this
- fundraising
- business review
- growth planning
Common misunderstanding
The most credible traction measures behavior tied to value rather than vanity attention.
Commonly used by
Related terms
Updated: 2026-08-25
