ACVAnnual Contract Value · Startup & BusinessThe average or stated yearly value of a customer contract.Read more
ARRAnnual Recurring Revenue · Startup & BusinessRecurring subscription revenue normalized to a one-year period.Read more
Burn RateStartup & Business · MetricThe rate at which a company spends cash over a period usually stated monthly.Read more
CACCustomer Acquisition Cost · Startup & BusinessThe average cost of gaining a new customer over a defined period.Read more
ICPIdeal Customer Profile · Startup & BusinessA description of the type of customer organization most likely to receive strong value and fit the business model.Read more
LTVLifetime Value · Startup & BusinessThe estimated economic value a customer generates over the relationship.Read more
MoatStartup & Business · TermA durable advantage that makes a business difficult for competitors to copy or displace.Read more
MRRMonthly Recurring Revenue · Startup & BusinessRecurring subscription revenue normalized to a one-month period.Read more
PivotStartup & Business · PracticeA meaningful change in product market or business direction based on learning.Read more
RunwayStartup & Business · MetricThe estimated time a company can continue operating before available cash runs out.Read more
SaaSSoftware as a Service · Startup & BusinessSoftware delivered as an ongoing online service that customers access rather than operate entirely themselves.Read more
SAMServiceable Available Market · Startup & BusinessThe portion of the total market a product can serve with its current model and constraints.Read more
SOMServiceable Obtainable Market · Startup & BusinessThe realistic share of the serviceable market a company expects to capture in a period.Read more
TAMTotal Addressable Market · Startup & BusinessThe total demand available if a product captured every relevant customer in its broad market.Read more
TractionStartup & Business · TermEvidence that a product or business is gaining meaningful adoption demand or momentum.Read more
Unit EconomicsStartup & Business · ConceptThe revenue and direct costs associated with one unit such as a customer order or subscription.Read more
