Tech Workplace Dictionary

The average or stated yearly value of a customer contract.

Recurring subscription revenue normalized to a one-year period.

The rate at which a company spends cash over a period usually stated monthly.

The average cost of gaining a new customer over a defined period.

The estimated economic value a customer generates over the relationship.

A durable advantage that makes a business difficult for competitors to copy or displace.

Recurring subscription revenue normalized to a one-month period.

A meaningful change in product market or business direction based on learning.

The estimated time a company can continue operating before available cash runs out.

The portion of the total market a product can serve with its current model and constraints.

The realistic share of the serviceable market a company expects to capture in a period.

The total demand available if a product captured every relevant customer in its broad market.

Evidence that a product or business is gaining meaningful adoption demand or momentum.

The revenue and direct costs associated with one unit such as a customer order or subscription.