ICP
Ideal Customer Profile
A description of the type of customer organization most likely to receive strong value and fit the business model.
Plain English
The kind of customer the company is best positioned to serve.
In context
An ICP typically combines firmographic operational problem buying and value characteristics to focus product sales and marketing choices.
Example
“The initial ICP is regional service companies with distributed finance teams.”
When you'll hear this
- go-to-market planning
- sales qualification
- product strategy
Common misunderstanding
An ICP describes a target customer organization and is not the same as an individual user persona.
Also known as
ideal customer profiletarget account profile
Commonly used by
Related terms
Updated: 2026-08-27
