SOM
Serviceable Obtainable Market
The realistic share of the serviceable market a company expects to capture in a period.
Plain English
The portion of the market you can plausibly win.
In context
SOM considers competition distribution capacity resources and time to estimate an achievable market share.
Example
“Our three-year SOM focuses on regulated logistics providers.”
When you'll hear this
- business planning
- fundraising
- go-to-market strategy
Common misunderstanding
SOM is a reasoned target rather than a guaranteed outcome.
Also known as
serviceable obtainable market
Commonly used by
Related terms
Often compared with
Updated: 2026-08-25
