SAM
Serviceable Available Market
The portion of the total market a product can serve with its current model and constraints.
Plain English
The part of the big market your product is actually built to serve.
In context
SAM narrows TAM by product capability geography regulation channels and target customer characteristics.
Example
“Our initial SAM is mid-market companies in Southeast Asia.”
When you'll hear this
- strategy
- fundraising
- go-to-market planning
Common misunderstanding
SAM is still broader than the share a company can realistically capture soon.
Also known as
serviceable available market
Commonly used by
Related terms
Often compared with
Updated: 2026-08-25
