OKR
Objectives and Key Results
A goal-setting method that pairs a qualitative objective with measurable results showing progress toward it.
Plain English
State what you want to achieve and how you will know meaningful progress happened.
In context
OKRs create focus and alignment when objectives are directional and key results measure outcomes rather than task completion.
Example
“The objective is to improve activation and the key result targets a shorter time to value.”
When you'll hear this
- quarterly planning
- strategy reviews
- team goal-setting
Common misunderstanding
An OKR is not a task list and key results should not merely restate planned activities.
Also known as
objectives and key resultsobjective key results
Commonly used by
Related terms
Updated: 2026-08-27
