Moat
A durable advantage that makes a business difficult for competitors to copy or displace.
Plain English
A reason competitors cannot easily take your customers.
In context
Moats may come from network effects switching costs data brand distribution scale or other reinforcing advantages.
Example
“Workflow data could become a moat if it improves outcomes.”
When you'll hear this
- strategy
- fundraising
- competitive analysis
Common misunderstanding
A feature lead or temporary head start is not necessarily a durable moat.
Also known as
competitive moat
Commonly used by
Related terms
Updated: 2026-08-25
