Funnel
A sequence of defined steps used to measure how a population progresses toward an outcome.
Plain English
Track where people continue or drop out along a journey.
In context
A funnel requires precise event definitions ordering population and time windows so conversion between steps is comparable.
Example
“The signup funnel measures visit start verification and completed workspace creation.”
When you'll hear this
- product analytics
- growth reviews
- journey analysis
Common misunderstanding
A funnel is a measurement model and does not prove why people drop off.
Also known as
conversion funnelproduct funnel
Commonly used by
Related terms
Updated: 2026-08-27
