Product Analytics
The measurement and analysis of how people discover use and gain value from a product.
Plain English
Use product behavior data to understand what users do and where they struggle.
In context
Product analytics connects trustworthy event definitions user segments funnels retention and experiments to product decisions.
Example
“The product analytics funnel shows where invited users abandon onboarding.”
When you'll hear this
- product discovery
- growth review
- experiment analysis
Common misunderstanding
A dashboard or tracking tool alone does not create useful product analytics without clear questions and reliable data.
Also known as
behavioral analyticsusage analytics
Commonly used by
Related terms
Updated: 2026-08-26
