Cohort Analysis
An analysis that compares groups sharing a starting event or characteristic over time.
Plain English
Track similar groups separately to see how their behavior changes.
In context
Cohort analysis prevents aggregate trends from hiding differences between user groups or acquisition periods.
Example
“The January signup cohort has stronger retention.”
When you'll hear this
- growth analysis
- product review
- experimentation
Common misunderstanding
A cohort needs a meaningful shared definition and comparable observation window.
Commonly used by
Related terms
Updated: 2026-08-25
