Conversion Rate
The proportion of an eligible population that completes a defined target action within a stated context and period.
Plain English
The percentage of people who reach the intended next outcome.
In context
A conversion rate is meaningful only with a precise numerator denominator eligibility rule and observation window.
Example
“The invite-to-activation conversion rate increased from forty to forty-six percent.”
When you'll hear this
- growth reviews
- product analytics
- experiments
Common misunderstanding
Conversion rate changes can reflect population or measurement changes rather than product impact.
Also known as
conversion percentageCVR
Commonly used by
Related terms
Updated: 2026-08-27
