Active Users
The number of distinct users who perform a defined meaningful activity during a stated time window.
Plain English
How many unique people meaningfully used the product in that period.
In context
Daily weekly and monthly active users use different windows and require an activity definition that reflects actual product value.
Example
“Weekly active users count members who completed at least one collaborative action.”
When you'll hear this
- product reviews
- growth reporting
- engagement analysis
Common misunderstanding
Logging in or opening an app is not automatically meaningful activity and active-user definitions differ across products.
Also known as
DAUWAUMAUdaily active usersweekly active usersmonthly active users
Commonly used by
Related terms
Updated: 2026-08-27
