Pivot
A meaningful change in product market or business direction based on learning.
Plain English
Change direction while keeping useful learning or assets.
In context
A pivot revises a core hypothesis when evidence weakens the current strategy.
Example
“The company pivoted from consumers to logistics teams.”
When you'll hear this
- strategy review
- product discovery
- board discussion
Common misunderstanding
A pivot is more substantial than routine iteration but need not discard everything.
Commonly used by
Related terms
Updated: 2026-08-25
