Initiative
A coordinated body of work intended to advance a meaningful strategic or operational outcome.
Plain English
A substantial effort connecting several activities to one larger goal.
In context
An initiative provides an outcome boundary ownership and measures while containing projects epics or workstreams as needed.
Example
“The activation initiative combines onboarding research product changes and support enablement.”
When you'll hear this
- roadmapping
- quarterly planning
- portfolio reviews
Common misunderstanding
An initiative is not simply a large task or a label that makes disconnected work strategic.
Also known as
strategic initiativework initiative
Commonly used by
Related terms
Updated: 2026-08-27
