Buy-In
Active support or commitment from people needed to make a decision succeed.
Plain English
The important people understand and will support the plan.
In context
Buy-in grows when stakeholders participate in reasoning and accept the tradeoffs and responsibilities involved.
Example
“We need support-team buy-in before changing escalation.”
When you'll hear this
- change management
- planning
- strategy
Common misunderstanding
Buy-in is stronger than silence or lack of objection.
Also known as
support
Commonly used by
Related terms
Updated: 2026-08-25
