Reskin
A change to the visual presentation of a product while largely preserving its underlying structure and behavior.
Plain English
Give the interface a new look without changing most of how it works.
In context
A reskin typically updates color typography imagery spacing or component styling and should still account for consistency accessibility and implementation cost.
Example
“The campaign microsite received a brand reskin without changing its user flow.”
When you'll hear this
- brand update
- visual refresh
- marketing launch
Common misunderstanding
A reskin is not the same as a full UX redesign or product revamp and can still introduce usability regressions.
Also known as
visual refreshUI reskin
Commonly used by
Related terms
Often compared with
Updated: 2026-08-27
