Hypothesis
A testable explanation or prediction about users a problem or the effect of a change.
Plain English
A belief written so evidence can support or challenge it.
In context
A strong product hypothesis identifies the target behavior proposed cause expected outcome and evidence that would change the team's view.
Example
“We hypothesize that showing setup progress will increase first-day activation.”
When you'll hear this
- product discovery
- experiment planning
- strategy
Common misunderstanding
A hypothesis is not a fact or a goal and should be updated when evidence disagrees.
Also known as
product hypothesistestable hypothesis
Commonly used by
Related terms
Updated: 2026-08-27
